Brazil has been called “the breadbasket of the world”, exporting many of the globe’s most important crops including maize, soybeans and sugarcane. Blessed with an abundance of natural resources and an excess of prime arable land, the world’s 4th largest producer of food and 8th biggest economy is undergoing an agricultural transformation that will impact food security far beyond its borders.
With only 15% of Brazil’s population living in rural areas, more than 20% of its GDP comes from the agriculture sector, according to the World Bank. Today, both small-scale farming collectives and commercial operators are using agricultural technologies to boost productivity through precision farming, empowering farmers with digital tools to make crop-related decisions backed by real-time data. From monitoring soil conditions and plant growth to field mapping and irrigation management, bringing connectivity to the remotest parts of the country is key to building an intelligent ecosystem centred on sustainability.
Global farming powerhouse
According to recent data, farmers in Brazil fed 10% of the world’s population in 2020—a testament to the importance of maintaining and improving the country’s agricultural methods. It has also proven to be a key market for agricultural equipment manufacturers looking to bring innovative technologies to the field. CNH Industrial, for example, has invested heavily across Brazil, raising farm productivity and boosting growth with its expanding local infrastructure. But challenges remain for OEMs attempting to break into this lucrative market, including complex local regulations and tax structures unique to the country.
Brazil Is taking a leading role in the future of agriculture, and the ramifications for food security and environmental sustainability impact us all. Better productivity of precious farm land is needed in order for Brazil to sustain continued growth. Between 1996 and 2006 the total value of the country’s crops rose from 23 billion reais ($23 billion) to 108 billion reais, or 365%, according to The Economist. This extraordinary growth shows no signs of slowing, despite recent challenges brought on by the COVID-19 pandemic. Boosting output will require technology partners that enable innovative solutions in the field.
Fast-pass into Brazil
Cubic Telecom is at the forefront of digitising Brazil’s agricultural ecosystem, giving farmers access to valuable data that drives crop efficiency and resiliency. With our connectivity management and data analytics software, Cubic was the first to enable OEMs to enter the Brazilian market with this type of solution, accelerating the delivery of connected vehicle and machine services into South America’s largest market.
Our Platform for Application & Connectivity Enablement (PACE) is being used on the ground by CNH Industrial, one of the world’s biggest players in the agricultural space. Cubic’s connected software solutions are deployed across a range of farming machinery, harvesters and crop protection models, giving OEMs easy access to one of the world’s most important markets. Today, Brazil is in a prime position to maximise productivity, optimise crops, and protect natural resources that are fundamental to the planet’s health.
Learn more about how Cubic Telecom’s connected software technologies are giving fast entry into Brazil for agricultural equipment manufacturers.