Cubic Expands Connected Car Services to Asia

Cubic Telecom, the leading global connected software provider to the automotive and IoT industries, today announced it has extended its partnership with Audi with the expansion of its connected car footprint into the Asian market.  Powered by Cubic Telecom’s connectivity management solution, Audi is providing high-speed 4G-enabled connected services in Malaysia, Singapore, South Korea and Taiwan through Audi connect®.  Cubic Telecom’s connected car services now operate in more than 40 countries globally, with 1.5 million cars having access to this technology.

With the number of connected cars worldwide now exceeding 100 million*, there is a growing demand, and expectation among drivers for easy access to online services during their daily journeys. Using advanced eSIM technology, its own core network, and a sophisticated global connectivity platform, Cubic’s technical offering enables the world’s top automotive brands to deliver high-quality in-car LTE connectivity to customers across multiple regions. The connection to real-time infotainment services is seamless.

With this solution already well-established in the European market, Audi AG will utilize Cubic’s newly expanded LTE network in Asia to expand its connected car program.

“Audi is a valuable partner to Cubic as we hold a shared vision focused on innovative technologies for the future of mobility,” commented Barry Napier, Cubic Telecom CEO. “Our expansion into the Asian market represents a significant growth opportunity and I am pleased that our partnership in this region underscores our rapid rise to becoming the leading technology enabler of the connected car movement around the globe.”

The connected Audi models in each of the Asian markets are the A3, A4, A5, A8, Q2, Q5, Q7, and Q8 and are now available for purchase. Infotainment services integrated to these new models include real-time navigation, route guidance (traffic, fuel, parking information etc.) and apps such as the news and weather, presented to the driver on a long-lasting hi-resolution screen.

“Audi’s partnership with Cubic in Asia demonstrates our dedication to Audi customers in providing some of the most technically advanced vehicles on the market,” said Jens Kötz, Connected Architecture, Energy and Security Lead at Audi AG. “Cubic’s technical solution allows Audi to drive efficiency and competency in our delivery of connected services, enhancing the ultimate driving experience Audi customers have come to expect.”

Cubic will be rolling out its connected-car service with Audi in Australia and New Zealand in November 2018.

*Sourced from Statista report 2018.

About Cubic Telecom

Cubic Telecom delivers innovative IoT connected software solutions to Automotive, Agriculture, and Transport manufacturers. Its ecosystem of revenue-generating services combines real-time analytics with global connectivity in 190 countries, always aligned to regional regulatory requirements.

Its global connected software platform PACE is used by leading companies around the world including Audi, Microsoft, Kymeta, Panasonic Automotive, Volkswagen, CNH Industrial, Skoda, e.GO Mobile and Arrival.

Headed by CEO Barry Napier, the company is privately held with over €110 million in funding by Audi Electronics Venture GmbH, Qualcomm, Valid, the European Investment Bank, Enterprise Ireland, and the Ireland Strategic Investment Fund, among others.

Media Contacts

Press Office | Cubic Telecom | | +353 (1) 486 0600

Fionnuala Kavanagh | Cubic Telecom |