Cubic powers Cape to Cape race

Global connected software provider Cubic Telecom today announced it has teamed up with HP and others to power the connectivity for the in-car technology for the team taking on the famed Cape to Cape race.

The race takes drivers on a world-record setting nine-day course from the southern Cape of Africa to the northern Cape of Norway (11,800 miles or 19,000 km). The car will be outfitted with the latest in-car technology, sensors and connectivity technology powered by Cubic Telecom to ensure the driver, vehicle and surrounding environmental data can be tracked and shared in real-time on a continuous basis as it drives through 19 countries and passes over 20 mobile networks at speeds exceeding 100 miles per hour.

“For HP, the Cape to Cape race aims to push the boundaries of the connected car space. But, to make this happen, it is critical that we have the best possible wireless connectivity at all times,” commented the Cape to Cape team at HP. “We tapped Cubic Telecom for their ability to provide constant, robust connectivity everywhere.”

The initiative will allow fans to stay connected to driver stats, location updates and other details in real-time. Researchers will also be able to collect data aimed at the advancement of autonomous vehicle technology, insurance data points, road conditions, driver vital signs and much more. By leveraging Cubic Telecom’s global connectivity platform, HP will be able to provide the highest quality output and constant stream of data and insights via the connected car.

“The Cape to Cape race is an amazing feat in stretching the very limits of human, automotive, machine-to-machine and wireless connectivity capabilities,” said Barry Napier, CEO of Cubic Telecom. “We’re excited to be the provider chosen to enable constant, global connectivity for what may be one of the harshest possible environments for the connected car.”

To follow the race, go to:

About Cubic Telecom

Cubic Telecom delivers innovative IoT connected software solutions to Automotive, Agriculture, and Transport manufacturers. Its ecosystem of revenue-generating services combines real-time analytics with global connectivity in 190 countries, always aligned to regional regulatory requirements.

Its global connected software platform PACE is used by leading companies around the world including Audi, Microsoft, Kymeta, Panasonic Automotive, Volkswagen, CNH Industrial, Skoda, e.GO Mobile and Arrival.

Headed by CEO Barry Napier, the company is privately held with over €110 million in funding by Audi Electronics Venture GmbH, Qualcomm, Valid, the European Investment Bank, Enterprise Ireland, and the Ireland Strategic Investment Fund, among others.

Media Contacts

Press Office | Cubic Telecom | | +353 (1) 486 0600

Fionnuala Kavanagh | Cubic Telecom |