Cubic Telecom, the leading global connected software provider to the automotive and IoT industries, today signed an MOU with Telstra Wholesale – part of Telstra – to deliver a unique connectivity experience to its automotive customers in Australia. The deal signing ceremony formed part of the Irish Government trade mission to Australia, organised in the context of the state visit to Australia by President of Ireland, Dr. Michael D. Higgins. Cubic’s partnership with Telstra Wholesale will enable in-car access to a suite of infotainment apps and a Wi-Fi hotspot throughout Australia via Cubic’s integrated e-SIM and software platform.
This partnership with Telstra Wholesale is a significant milestone for Cubic Telecom which complements the company’s overall Asia-Pacific roll-out strategy. Speaking about the partnership, CEO of Cubic Telecom, Barry Napier commented, ‘We are delighted to join forces with Telstra Wholesale, the leading wholesaler of telecommunications and network services in Australia. Together we are enabling our global automotive customers to roll-out an exciting and robust in-car connectivity solution for drivers in Australia.’
Glenn Osborne, Executive Director of Sales at Telstra Wholesale said, ‘Telstra Wholesale seeks to continuously adopt an innovative partnership approach to drive its commercial success in the Australian market. The MOU with Cubic Telecom is testament to that approach and we look forward to a successful partnership together.’
Julie Sinnamon, CEO of Enterprise Ireland, the Irish Government agency that works with Irish enterprises to help them start, grow, innovate and win export sales in global markets said, ‘This is a tremendous milestone for Cubic Telecom, a company that Enterprise Ireland has been supporting to achieve its global ambition. Irish companies are ranked as some of the leading innovative companies in the world and it’s this key competitive advantage that they bring to markets worldwide. Cubic Telecom is a great example of how innovative Irish companies can successfully enter and scale in new markets.
Enterprise Ireland’s trade and investment programme, organised in the context of the President’s State Visit to Australia is the largest that we have undertaken in the region to date and indicative of the opportunities that we see for innovative Irish companies in the Australian market.’