Gartner’s Magic Quadrant Meets McKinsey’s Market Analysis; Cubic Emerges as the Enigma of IoT

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With Gartner waving its analytical wand in its latest Magic Quadrant and McKinsey crunching credible numbers about the space we operate in, the difference between the two positions and the implications for Cubic needs context. 

In Gartner’s recent Magic Quadrant and Critical Capabilities for Managed IoT Connectivity Services, Worldwide’, Cubic has been recognised for its exceptional performance and fresh commitment to innovation within the IoT sector. This recognition reflects the company’s strategic focus on delivering high-value connectivity solutions, particularly in the automotive and agriculture industries.  

However, Cubic’s approach is distinct from other players on the Magic Quadrant, where most provide basic connectivity for high-volume, low-value devices across multiple industries. Instead, Cubic targets ‘high-value assets’, such as software-defined connected cars and vehicles that demand lower latency and greater bandwidth to realise their full potential over lifespans of 10-20 years. 

Our Platform for Application & Connectivity Enablement (PACE) is tailored to meet the specific needs of major global brands in the automotive and agriculture sectors, among others. This focus on specialised, high-value connections is transforming industries and enabling a new wave of applications and services.  

In the automotive industry, for example, the value of IoT connections extends far beyond basic connectivity. As vehicles become increasingly connected, there is a significant opportunity to leverage this connectivity to enhance vehicle performance, safety, and the overall customer experience.  

So much so that McKinsey & Company projects that by 2030, 95% of new vehicles sold globally will be connected, unlocking an annual incremental value of 250 to 400 billion USD for the ecosystem with Cubic in a strong position to capture a leading share of this rapidly growing market. 

So, Cubic is at the vanguard of this transformation, utilising cloud and edge computing to provide scalable and robust computing solutions. Our technology enables real-time data processing and analytics, which are crucial for delivering personalised in-car experiences and optimising vehicle performance. The strategic use of cloud and edge computing is a testament to Cubic’s dedication to offering cutting-edge solutions that address the evolving needs of the automotive sector. 

This strategic focus distinguishes Cubic from other IoT players and solidifies our position as a trailblazer in the automotive sector, delivering focused customer solutions through innovative engineering and strategic use of cloud technology.  

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