Cubic Telecom delivers intelligence to the field, enabling precision farming technologies for CNH Industrial

Cubic Telecom facilitates smart agricultural applications for CNH Industrial with next-gen solutions to maximise productivity and optimise farm management systems


Farming has shifted its focus to include digitalisation. CNH Industrial wanted to ensure automatic agronomic and machine data synchronisation from the field to the cloud at a global scale. They needed to enable the most advanced precision farming technologies applications and provide data & insights required to maximise productivity. Connected software solutions are the key technological enabler for these use cases, and CNH Industrial was looking for a strong player to bring connectivity to the next level but keeping it simple: One partner, global coverage.

Cubic Solution

CNH Industrial customers use Cubic Telecom’s Platform for Application & Connectivity Enablement (PACE) to remotely collect and manage data on their terrain and machines, maximising productivity and crop yield, whilst accessing the strongest networks in 190+ countries around the world.

  • PACE enables worldwide connections to LTE and 5G. This has been deployed across tractor, harvesters and crop protection models
  • Thousands of vehicles will be connected in Europe, Brazil, North America and the Asia- Pacific market
  • A worldwide footprint and the capability to reconfigure connected technologies based on the local regulatory landscape
  • Reduced complexities in offering connected agricultural vehicles on a global scale
  • One contract, one integration, and one platform means that savings on CapEx and OpEx can be made without the need to manage several global contracts. Analytics for cost saving activities can be run on PACE
"We are excited to be collaborating with Cubic Telecom as the global connectivity provider for CNH Industrial. With Cubic Telecom’s proven solution and track record in the automotive marketplace, we look forward to future-proofing our agricultural vehicles across key regions with the integration of their technology. By optimising our agricultural machinery now, farmers will increase productivity and competitiveness, experiencing the benefits of digital transformation."
Andrea Rodella Photo
Andrea Rodella
Digital Operations, CNH Industrial
About CNH Industrial

CNH Industrial is a global leader in the capital goods sector that implements design, manufacturing, distribution, commercial and financial activities in all major markets, with a strong footprint in agricultural machinery production and operations.

  • 64K CNH Industrial employees
  • 66 Manufacturing plants
  • 54 Research & Development Centres
  • 180 countries

Learn more about Cubic for Agriculture