With autonomous vehicles a few years away, the next 3-5 years are going to be all about user experience and value-added services, says Cubic Telecom CEO Barry Napier.
Vehicle data is exploding. The next generation of automotive leaders will be defined by how they manage the opportunities while keeping the customer in the driving seat.
An estimated 470m connected vehicles will be on the road globally by 2025, and automakers are looking for new ways to better manage – and monetize – the data explosion set to follow.
As digital technology becomes a key differentiator for automakers, Gartner predicts that software will become the key driver of growth and profitability.
Today was something of a whirlwind tour around some of the less tangible aspects of connectivity. On a day when several sessions were geared towards investors, there were also a lot of talks on possibilities, future applications of tech, the big ideas that aren’t quite up and running but everyone’s excited (or sceptical) about.
Data monetization continues to be a big deal for automakers, but if you’re not focusing on personalisation as well, you’re missing a step, says Cubic Telecom CEO Barry Napier.