Car makers must walk a fine line between embracing tech partnerships and retaining ownership of the customer experience, says Cubic CTO Nick Power.
With these levels of scale, ownership of the in-car entertainment experience is already becoming a battleground between automakers, media and consumer tech giants.
It was great to be back in-person for CES 2023. What an incredible week of exciting new innovations, product launches and – best of all – meeting and re-connecting with friends old and new, partners and customers. With such a packed agenda, we couldn’t fit everything in, but here’s a round up of some of the trends and technologies we found interesting.
New EV announcements and AV concepts grab the headlines but the unifying theme is one of major players working together to evolve their products and technologies for a more sustainable future. Here’s a quick round-up of some of the stories that caught our eye.
Car data is more profitable than the car itself. By 2030, connected vehicle data could add $400 billion in value for automotive OEMs and industry players.