Miloud Bensaada Joins Cubic Telecom as Chief Commercial Officer to Grow its Software-Defined Vehicle Solutions Market Share

Cubic Telecom, a leading global provider of software-defined connected vehicle (SDCV) solutions, is pleased to announce the appointment of Miloud Bensaada as Chief Commercial Officer. Miloud will lead Cubic’s sales division to bring its technology to a wider audience of automotive, agriculture and other high-value IoT asset original equipment manufacturers (OEMs), expediting the growth of the SDCV market. 

Miloud has 25 years of telecommunications industry experience and joins from Orange, where most recently he was Vice President of Sales in Orange’s International Wholesale business. Prior to that he was responsible for the Automotive and Manufacturing sectors for Orange Business. 

Miloud graduated from the Institute Mines-Télécom in Paris and holds an MBA from Imperial College London.  

Barry Napier, CEO of Cubic, said: “I am delighted to announce that Miloud is joining Our Team at Cubic. Miloud will join the senior leadership team with a key focus on growth and innovation. His exceptional track record is a testament to his expertise, and we are thrilled to have him on board as we navigate the dynamic landscape of SDCV and high-value IoT markets”.  

Miloud Bensaada, CCO of Cubic said: “Thank you to Barry and the Cubic team for the opportunity to join one of the most innovative software companies in the world. The SDCV and high-value IoT market is skyrocketing, and I am looking forward to helping the team capitalise on its impressive trajectory as it continues to play a leading global role in developing services and accelerating innovation in the market.” 

In December 2023, SoftBank Inc., a telecommunications and IT operator headquartered in Tokyo, announced an agreement to invest approximately 473 million EUR in Cubic. This investment will see SoftBank and Cubic form a strategic global partnership to pioneer the future of SDCVs and other high-value IoT assets by harnessing the power of global connectivity platforms.   

For Further PR information and images please contact Fionnuala Kavanagh at  

About Cubic

Cubic Telecom delivers advanced software-defined connected vehicle solutions in over 190 countries and regions around the world. Working with the world’s leading automotive, transportation and agriculture OEMs, we connect 18 million cars and vehicles globally and enable 1 billion mobile internet data transmissions daily. To compete globally, OEMs must manage the complexities of connecting with different technologies while complying with regulatory mandates in different countries. Cubic Telecom cuts through this complexity through agreements with more than 90 MNOs, providing a single, global solution that enables any vehicle shipped anywhere in the world to have fully compliant built-in connectivity regardless of local market requirements.