stc partners with Cubic Telecom

The partnership accelerates entry for carmakers into Saudi Arabia with in-car connected software solutions.

Award-winning connected car solutions are coming to Saudi Arabia as Cubic Telecom, a world leader in connected vehicle software, partners with stc the Kingdom’s largest Mobile Network Operator (MNO) and leading digital ecosystem enabler in the Kingdom of Saudi Arabia (KSA). The partnership means global automotive manufacturers can embed Cubic’s connected software at the point of manufacture to enable seamless regulatory-compliant connectivity services for cars sold in KSA.

Cubic’s software enables zero-touch device registration and in-car connectivity pre-configured for regulatory requirements in the region. stc is working with Cubic on a range of in-car services which support the Kingdom’s vision of people safety. This includes an ‘emergency call’ system which automatically alerts emergency services in the event of an accident.

Barry Napier, CEO of Cubic Telecom, said: “Cubic’s connected software is driving performance for carmakers and providing in-car services in key markets. We are delighted to be working with stc to help car manufacturers activate new opportunities in a very significant market.”

Partnering with Cubic enables stc as a digital enabler to simplify the delivery and management of advanced in-car services and gives us a foundation for innovating and meeting the changing needs of customers as new services evolve.”

— Dr. Sultan bin Saeed, VP of Business Development at stc

Cubic Telecom provides connected software solutions in over five million vehicles/devices in over 100 countries and has already partnered with some of the Gulf Cooperation Council’s largest MNOs, with stc in Saudi Arabia the latest addition. The Kingdom is investing significantly in its telecommunications infrastructure and the government is working closely with stc to create robust networks, including plans for the largest 5G roll-out in the Middle East.

Saud Alsheraihi, GM New Business Development at stc Enterprise division commented, “Partnering with Cubic Telecom to rollout emerging technologies advanced solutions for car manufacturers will further realize the kingdom’s vision of enhancing quality of life by enabling unique experiences to car owners to enjoy vehicle health diagnostics, entertainment and safety features.”

Charles Ashley, Director of Wholesale and Strategic Partnerships Asia at Cubic Telecom, commented, “We look forward to working with stc at such an important time in the evolution of connected car ecosystems. We share the same ambition to innovate and open up new opportunities around emerging technologies like 5G as a key enabler of Saudi Vision 2030.”

For Further PR information and images please contact Fionnuala Kavanagh at  

About Cubic

Cubic solves the challenges presented by providing true end-to-end connectivity, safely and securely, anywhere on the planet. For the full lifecycle of any device. As the scope of mobile technologies has changed, our remit has expanded: helping some of the world’s best-recognised innovators deliver on their vision for the services and functionality they want their customers to enjoy. Our reach extends far beyond the connection, into granular per-device/service billing, data analytics, services and near real-time alerting that enable next-generation mobility services. This is the vision that has taken us to 15 million devices connected in more than 190 countries globally in 2023. Today, our team enables cars, drones, tractors, trucks, buses, cranes and the next generation of IoT devices to meet their full potential.