Cubic in Brazil: Fast Entry for Automotive Manufacturers
The biggest country in South America and the fifth-largest in the world, Brazil is a tantalising market for automotive manufacturers and connected vehicle solutions, but a number of challenges make it a tough one to crack.
Some are economic and regulatory. So-called ‘Custo Brazil’ are additional costs and tax structures that are unique to the country. They make it a challenging place for foreign companies to do business. There is no shortcut to success; you must have a presence on the ground and make a strategic commitment to become part of the business culture.