Cubic Telecom at FT Future of the Car
Connected Software Driving Performance
Barry Napier on The Future Of The Car Industry
In a world where the feature set at the beginning won’t be the same over the lifecycle of the vehicle, access to new datasets will drive the development of more compelling features, services and innovations. And that’s where the great opportunity is for automotive right now, because manufacturers own that space.Sign up for our ebook and learn more about the revenue opportunities that are transforming the future of the automotive industry or reach out to our team with any questions - we'd love to hear from you."
In 2019, Ford’s Jim Hackett admitted that “We over-estimated the arrival of autonomous vehicles.” More than three years later, are we any closer to the vision of a fully self-driving car?
Ever since the first mass-produced consumer vehicles rolled off production lines, manufacturers and users alike have sought ways to personalise the driver and passenger experience. Software-defined vehicle development is revolutionising what that means.