"Monetising Connected Vehicle Data Successfully"
The volume of data generated by connected, and soon to be autonomous cars, is growing at an exponential rate. Tapping into this rich data source can help automakers create valued mobility experiences through personalised content services.
At Reuters Events ‘Car of the Future‘ 2021 summit, major industry trends including electrification, autonomous vehicles, sustainability, safety, design, and more were in the spotlight. Watch a presentation from Cubic Telecom CEO Barry Napier as he discusses monetising connected vehicle data successfully to create longer-term brand loyalty.