![connected-cars-smart-data-car-data-](https://www.cubictelecom.com/wordpress/wp-content/uploads/2021/08/connected-cars-smart-data-car-data-shutterstock_791261311-Cropped-300x169.jpg)
Personalisation is the great opportunity for automakers right now, and localisation is the key to success
Data monetization continues to be a big deal for automakers, but if you’re not focusing on personalisation as well, you’re missing a step, says Cubic Telecom CEO Barry Napier.