Car makers must walk a fine line between embracing tech partnerships and retaining ownership of the customer experience, says Cubic CTO Nick Power.
It was great to be back in-person for CES 2023. What an incredible week of exciting new innovations, product launches and – best of all – meeting and re-connecting with friends old and new, partners and customers. With such a packed agenda, we couldn’t fit everything in, but here’s a round up of some of the trends and technologies we found interesting.
Electric vehicles and software-defined development are driving a new world of intelligent systems, where constant interaction between users, devices and supply chains will drive everything from increased charging infrastructure to vehicles that can be updated through the cloud.
Ever since the first mass-produced consumer vehicles rolled off production lines, manufacturers and users alike have sought ways to personalise the driver and passenger experience. Software-defined vehicle development is revolutionising what that means.
As digital technology becomes a key differentiator for automakers, Gartner predicts that software will become the key driver of growth and profitability.
