Car makers must walk a fine line between embracing tech partnerships and retaining ownership of the customer experience, says Cubic CTO Nick Power.
A key reason for the decline of EV use 100 years ago was availability and access to charging. Today, we’re facing similar challenges – but this time we have the technology to drive the infrastructure we need to make it all work. That technology is connectivity.
With these levels of scale, ownership of the in-car entertainment experience is already becoming a battleground between automakers, media and consumer tech giants.
It was great to be back in-person for CES 2023. What an incredible week of exciting new innovations, product launches and – best of all – meeting and re-connecting with friends old and new, partners and customers. With such a packed agenda, we couldn’t fit everything in, but here’s a round up of some of the trends and technologies we found interesting.